Nippon Seiki Co., Ltd.｜special 80th anniversary page
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  • Toward a Safe and Sustainable Future
  • Toward a Safe and Sustainable Future

NIPPON SEIKI 80th LOGO

SPECIAL 80th
ANNIVERSARY PAGE

Toward a Safe and Sustainable Future

December 24, 2025
Nippon Seiki celebrates 80 years in business
INFORMATION

April 1, 2025
We have opened a special 80th anniversary page.

01｜80th ANNIVERSARY｜GREETING

Nippon Seiki founded in Nagaoka, Japan,
in 1945 is celebrating its 80th anniversary.

We extend our heartfelt gratitude to everyone
who has walked with us and supported us
through this journey.

Now and then, we will continue to contribute
toward a safe and sustainable future
through our products and services.

02｜80th ANNIVERSARY｜ANNIVERSARY LOGO

NIPPON SEIKI 80th LOGO

To celebrate our 80th anniversary, we held an internal competition for a new logo design. The final design was selected by employee vote from among 67 entries.
This logo prominently features the automotive meters that we manufacture and incorporates elements of our current logo and corporate color, green, to maintain our brand identity.Additionally, it emphasizes the milestone with the design elements "80th" and "ANNIVERSARY."
The depth of the logo symbolizes our aspiration to continue advancing as we have in the past and will in the future.

03｜80th ANNIVERSARY｜MESSAGE

We are proud to announce that Nippon Seiki has reached a significant milestone of its 80th anniversary.
We extend our deepest gratitude to our employees and their families, our business partners, the local community, and all stakeholders who have supported us throughout the years.
Operating a company continuously over such a long period, especially in a rapidly changing environment, is truly challenging.
It is thanks to the outstanding individuals who have supported us that we have been able to protect jobs and sustain growth, despite natural disasters and economic fluctuations.

Our mission is to ensure the continued success of Nippon Seiki for its 100th and 150th anniversaries to come.Despite facing various challenges from global changes within the automotive industry, geopolitical risks, and supply chain issues, it is crucial that we rapidly extend strong roots in all directions to withstand any storm.

We have nurtured our strong manufacturing capabilities, which form the stem as the core of our business.In addition to developing products that meet societal needs, we will not rest on our laurels. We will confidently and courageously challenge ourselves to expand roots into new areas of products and service businesses. By doing so, we aim to grow Nippon Seiki Group into an even more mighty tree. We kindly ask for your continued support as we embark on this journey.
December 24, 2025

President and Representative Director｜Koichi Sato

04｜80th ANNIVERSARY｜HISTORY

Nagaoka city shortly after the end of World War II
1930s1940s

Nagaoka city shortly after the end of World War II

The Beginning of Our Challenge

In December 1945, shortly after the end of war, amid a shortage of materials, we started with a team of five employees in the Precision Machinery Division of Nihon Kikai Seisakusho Co., Ltd. driven by the belief that "refining our skills would lead to the creation of excellent products." The following year, in 1946, we established Nippon Seiki Co., Ltd. in Nagaoka, Niigata Prefecture. The "Nippon"(means "Japan" in Japanese) in the company's name reflects our ambition to become a representative company of Japan that would soar across the world.

Calibration work of speed meters
1940s1950s

Calibration work of speed meters

The Start of Our Journey with Meters

At the beginning of our founding, we manufactured screws and gears, aiming for higher value-added manufacturing, and developed finished meters. We refined our products based on the technology and knowledge cultivated through the gas meter repair business. The accumulated record of orders led to trust, and the meter business significantly grew after being adopted for "Honda Super Cub", which later triggered a phenomenal boom.

Meters for four-wheeled vehicles ordered at that time
1950s1960s

Meters for four-wheeled vehicles ordered at that time

Expansion during the Era of Rapid Economic Growth

The meter business, which initially started with three-wheeled and two-wheeled vehicles, further expanded its adoption to four-wheeled vehicles. Alongside the development of the Japanese automobile market, the business experienced significant growth. Additionally, as indicators for fuel levels and other information besides speed and mileage began to be displayed on meters, the development of sensors for fuel levels, among other things, was initiated. To this day, we continue to develop sensors for various applications.

Exterior view of the LA office at that time
1960s1970s

Exterior view of the LA office at that time

Global Expansion of Business Operations

In 1972, we established our first overseas subsidiary in the United States, located at Los Angeles. Despite the challenging global economic conditions such as the Dollar Shock, the experience gained from our ventures in the United States, which was on the cusp of a new era, became the foundation of our "spirit of challenge" that drives us through the constantly evolving global economy.

First day of trading
1970s1980s

First day of trading

Leap Forward through Going Public

Gradually expanding overseas and building a track record, we maintained the momentum of starting operations at our overseas factories in the United States and the United Kingdom. In 1989, we went public on the Second Section of the Tokyo Stock Exchange. With many companies aspiring to go public at the time, our successful listing, achieved in a race against time, accelerated subsequent business expansion and served as the fuel for further growth.

HUD display image
1980s1990s

HUD display image

Challenge to Cutting-Edge Technology (HUD)

Since the 1980s, HUD (Head-Up Display) has been attracting attention in the automotive industry as cutting-edge technology. Although we embarked on its development, we were initially unable to secure orders. Driven by the strong determination of our president, we persisted with development and finally succeeded in mass production for OEMs in the 1990s. Our continual commitment to innovation and technological advancement has since transformed HUD into one of our core businesses today.

Production line after the Earthquake
1990s2000s

Production line after the Earthquake

Recovery from the Earthquake Disaster

The Niigata Chuetsu Earthquake that occurred in October 2004 caused significant damage to the Nippon Seiki Group. Although we were temporarily unable to continue normal production, thanks to the support of our customers and many others both inside and outside the company, we were able to achieve early recovery. Furthermore, this recovery process allowed us to reaffirm the importance of inter-group collaboration and provided an opportunity to strengthen our unity.

Exterior of the Poland Factory
2000s2010s

Exterior of the Poland Factory

Enhancement of Global Competitiveness

Since the 2000s, with the acceleration of the globalization of the Japanese economy, we have built overseas production systems to keep up with the fluctuating economy and have worked on expanding our business. In 2019, we established a HUD factory in Poland, enhancing our supply system at Europe. This has aimed to further strengthen the competitiveness of our HUD business, which is expected to grow in the future.

(Left) CO2 Lamp (Right) LumieHUD
2010s2020s

(Left) CO2 Lamp (Right) LumieHUD

Creation of New Value

In recent years, we have also been working on developing products for the B2C market, such as the "CO2 Concentration Measuring Device" developed during the COVID-19 pandemic and the "Easy-to-Install HUD" created to increase HUD awareness. The Nippon Seiki Group continues to challenge itself not only by expanding existing businesses but also by creating new value through new businesses.

NIPPON SEIKI 80th LOGO

SPECIAL 80th
ANNIVERSARY PAGE

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